I think it was Paige who flagged this and it attracts such luminaries as Simon Cowell (!), Yoko Ono – rather less surprising – Gwyneth Paltrow… oh, and you can see the rest of them on the Meatless Monday website. Not that celebrity is necessarily a recommendation but meatless must mean birdless, which is an improvement for our avian friends.
They win twice over too because meatless is also a damn sight more efficient on land-use and leaves them more habitat in which to breed, eat and generally survive.
How about it? You can give up meat once a week. Twice. Three times? Hell, the website even has recipes to help you along.